Harlem, NY is a historic neighborhood with a revered legacy in music and the arts, where talent is known to flourish and influence the landscape of popular culture. From former great jazz musicians to modern day rappers, many outsiders have always looked to individuals from Harlem as sources of inspiration to discover what’s next in music, style, and cool. Carrying on that rich tradition is hip-hop recording artist and Team Colours CEO, Rugz D. Bewler.
During a visit to the recording studio of rapper and fellow Harlemite Jim Jones, Rugz D. Bewler previewed a few songs for the Dipset capo, causing the senior rapper to call former Roc-A-Fella CEO and Harlem native, Dame Dash, on behalf of the newcomer. (At the time, Dame Dash had just re-entered the music business with the critically acclaimed BlakRoc project). The dialogue between the two music veterans led Rugz D. Bewler to stop by Dame Dash’s artsy DD172 establishment, where the upstart emcee met notable producer Ski Beatz (Jay-Z, “Dead Presidents; Camp-Lo, “Luchini”). Within hours of their introduction, Rugz D. Bewler and Ski Beatz went straight to work recording two songs, one being the infectious fan favorite “Super Bad,” subsequently placed on Ski Beatz’s 24 Hour Karate School compilation album (released via BluRoc Records/Def Jam).
Capitalizing on his newfound notoriety, Rugz D. Bewler released his debut project, Bewler’s Day Off (March 2010), earning favorable responses from fans. Consisting of a collection of freestyles and original songs, the mixtape showcased the various dimensions Rugz D. Bewler offers listeners, delivering a range of subjects and perspectives. While Bewler’s Day Off got the attention of some individuals, Rugz D. Bewler set out to gain more recognition with the release of his second project, Save Bewler: The Memoirs of Muhammad Mc’Fly (October 2010).
Acclaimed for its nostalgic sound and laid-back vibe, Save Bewler: The Memoirs of Muhammad Mc'Fly proved that Rugz D. Bewler isn't a novelty artist with a catchy tune. With an emphasis on creating timeless music, Rugz D. Bewler penned songs with universal themes about struggle ("March of the Beautiful Soldier”), love ("Love Test,” "Thank God [An Ode to Spike Lee]"), and individuality ("Thyself"). Although Rugz D. Bewler served portions of musical "soul-food" to listeners, he also displayed his fun and leisurely side as noticed on the songs "White Paper & Women [Pass Dat Shhh],” which features fellow Harlem rapper Smoke DZA and UK songstress Terri Walker; and the Scott Storch produced "We're Good." Standout tracks such as the anthemic "Renaissance" and "Window Wavin'" featuring New Orleans rapper Curren$y (both produced by Ski Beatz) are examples of why Rugz D. Bewler is a noteworthy rapper.
Not the type of artist to rest on his laurels, Rugz D. Bewler followed up Save Bewler: The Memoirs of Muhammad Mc’Fly with the romantic, specialty project All I Need Is 20: The Lover's Rock Edition (February 2011). Comprised of two ten-minute tracks (Side A and Side B), the EP was a seamless union of creative storytelling and lavish production (courtesy of Grand Staff).
With a style that is reminiscent of hip-hop’s golden era, Rugz D. Bewler’s music uniquely appeals to both an underground and mainstream audience. His charm, distinctive brand of cool (dubbed “mellow-arrogance”), and ability to craft meaningful songs have accelerated the interest in Rugz D. Bewler amongst fans and music insiders alike. In addition to his studio recordings, Rugz D. Bewler has earned many supporters with his impressive live performances.
Besides being a competent rapper, Rugz D. Bewler’s talents extend beyond music into the field of acting as well, having played the character “Kenzo” in the nationwide hit Finding Forrester (starring Sean Connery and Rob Brown). With a unique style, an increasing fan base, and cosigns from music executive Dame Dash and recording artist Jim Jones, it’s only right to suggest that Rugz D. Bewler has positioned himself to emerge as the next rapper from Harlem to influence the sound of popular music.